Our Story
Closet Compass is a Sustainable Fashion Advice App connects users with real-time fashion experts who specialize in eco-conscious styling, wardrobe optimization, and ethical shopping. Its goal is to help people look great while reducing their environmental footprint through informed choices and responsible consumption.
Services
Inform
Empower people to make conscious fashion choicesby providing accessible, stylish, and practicalguidance on sustainability.
Expert Guidance
To connect people with sustainable fashion experts who provide real-time, practical advice making conscious style choices easy and accessible
Problems we Solve
1.Offer video, audio, or chat sessions with certified sustainable fashion stylists.
2. Experts provide personalized outfit advice, suggest eco-friendly alternatives, and guide wardrobe reuse or upcycling.
3. Display brand and product sustainability info during consultations and in app product listings
Some sustainable brands or services might not be available in the user’s location.
Sustainable fashion often comes at a higher price point.
Risk of advisors giving misleading advice without genuine sustainability or fashion credentials.
Solutions we offer
User Research
User interviews
I conducted user interviews with individuals interested in sustainable fashion to understand their daily challenges. Participants highlighted struggles with tracking what they own, styling pieces sustainably, and navigating greenwashed information. These insights helped refine Closet Compass’s core features and ensured the app directly supports real user needs.
User Surveys
User surveys revealed consistent needs around better wardrobe organization, clearer sustainable guidance, and motivation to reuse existing clothing. These insights helped validate assumptions and prioritize core features for Closet Compass.
Affinity Mapping
I used affinity mapping to synthesize insights from interviews and surveys, grouping user comments into clear themes such as wardrobe clarity, sustainable guidance, and motivation to reuse clothing. This process highlighted the strongest user needs and directly informed the app’s feature direction.
User Persona
Final Site Map
Typography
Grid
Brand Theme Colors
Logo
Our logo reflects this mission at its core. Formed from the initials C and C, the mark subtly shapes itself into a modern compass—symbolizing direction, clarity, and purposeful style. At the center, a leaf-tipped compass arrow points the way forward, representing sustainability, renewal, and the idea that ethical fashion doesn’t have to compromise elegance.
